Shaway Yeh is Founder of yehyehyeh, an agency she launched in 2017 bringing together sustainability, creativity and innovation to drive value-based change across China's fashion and lifestyle industries, working with clients including Kering Group, the Woolmark Company and Erdos Group. She is concurrently Group Style Editorial Director at Modern Media Group, having previously served as Editorial Director of Modern Weekly and Fashion Director of GQ Taiwan, and as co-creative director of NOWNESS China following its joint venture with Dazed Media.

Through yehyehyeh, Shaway founded the Shan Future Forum in 2018 to convene designers, scientists and brands around sustainable solutions, and in 2025 launched the Sustasia Fashion Prize with the Shanghai Fashion Design Association during Shanghai Fashion Week to spotlight emerging sustainable design talent across Asia. In 2024 she introduced Climate Creative during Shanghai Climate Week to showcase young creators tackling climate challenges. She holds a Corporate Sustainability and Innovation Graduate Certificate from Harvard (2019) and has served as a special adviser to the Copenhagen Fashion Summit under the Global Fashion Agenda.

Shaway is a member of the BoF 500 and a regular judge for the Kering Generation Award and the Woolmark Prize. She speaks widely across the region on sustainability and innovation in fashion, from Shanghai Fashion Week to the Global Fashion Summit Copenhagen.