Dr Mason Silveira is the BSc (Hons) Psychology of Fashion Course Leader and a lecturer in psychology at London College of Fashion, University of the Arts London.

He completed his Master’s degree and PhD at the University of British Columbia (Vancouver, Canada), where his research investigated the neurobiology underpinning decision-making with cognitive effort costs. He subsequently spent two years as a postdoctoral researcher in the Experimental Psychology department at Oxford University before joining LCF.

Mason is interested in how neuroscience and its related tools can inform fashion design and consumption, and in understanding the consumer decision-making process.