Lena Lim is Co-founder of Browzwear and  Fashion AI Hub, a Singapore-based, fashion-domain-specific industry think tank dedicated to supporting brands, retailers, and manufacturers to harness the power of artificial intelligence. With more than 20 years of experience at the forefront of driving digital transformation across the global fashion value chain. 

A strong advocate for Digital and data-driven decision-making to drive Business-led changes, Lena works closely with fashion brands and manufacturers to leverage 3D, AI, and automation that digitise workflows to improve speed, collaboration, sustainability, and business resilience. Through her work with Browzwear and Fashion AI Hub, she helps organisations build the digital foundations needed to unlock the full value of AI and transform product development and Supply Chain. 

Lena is a frequent speaker at international industry events, including AP-TEXPO and global fashion technology forums, where she shares insights on AI, digital product creation, sourcing innovation, and the future of fashion.